INF 335W Project 6 - Online Gaming
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- UI/UX Design & MMORPG Addiction
- UI/UX Design & MMORPG: Introduction
- Massively Multiplayer Online Role Playing Game
- Most popular MMORPG: World of Warcraft
- Player creates their own personalized character
- Players are able to interact with other players via text chat
- RPG’s include an established storyline and setting
- Interactions with the world include boss events, dungeons, raids, etc.
- UI/UX Design
- UI = User Interface — in MMORPG’s this includes the skill bars and icons, inventory windows, chat windows, text bars…
- UX = User Experience — encompasses elements of interaction design, information architecture, accessibility…
- User Experience Factors of MMORPG Addiction
- User Experience in MMORPGs
- According to Shang Hwa Hsu, there are 5 personal factors of user experience in MMORPGs — Challenge, Fantasy, Curiosity, Control, Reward
- There are also 5 social factors of user experience in MMORPGs — Competition, Cooperation, Recognition, Belonging, Obligation
- User Experience Model for MMORPGs — Game World (Personal Factors), Avatar (Role-playing), The User, Other Players (Social Factors)
- Critical Factors for MMORPG Addiction — From the 10 user experience factors of MMORPGs, Shang Hwa Hsu identified 5 critical factors that predict MMORPG addiction — Curiosity, Reward, Belonging, Obligation, Role-play
- User Experience in MMORPGs
- Critical Addiction Factors in World of Warcraft
- Belonging: Avatar Creation — Players can choose to represent the “Horde” or the “Alliance” factions and select a corresponding character race and combat class.
- Obligation: Garrison — Garrison missions are initiated by a user-prompted timer, requiring players to log in to the game on an hourly to daily basis to fully complete.
- Reward: Achievements — Achievements can be earned for successfully completing events or quests on an applicable character. Many achievements give titles or items as rewards.
- Curiosity: Game World — There have been 5 content expansions released for World of Warcraft. Every expansion has also released a new content region. It takes days to fully explore.
- Role-play: Server Type — There are 4 different WoW server types that dictate how the game is played: RP = role-play, Normal = PvE (player v. environment), PvP = player v. player, RPPvP.
- UI/UX & MMORPG Addiction: Findings & Conclusion
- MMORPG’s provide an easy social outlet for many college aged people, games similar to WoW can also have a positive influence on their real life social skills.
- However, being aware of the 5 critical addiction factors implemented by game developers may help decrease the rising trend of college aged MMORPG addiction.
- If you are a developer of an MMORPG, designing the user interface with these factors in mind is beneficial to avoid promoting addiction in your player-base.
- Hsu, Shang H., Ming-Hui Wen, and Muh-Cherng Wu. “Exploring user experiences as predictors of MMORPG addiction.” Computers & Education, vol. 53, Elsevier Ltd, 2009.
- Zhong, Zhi-Jin. “The effects of collective MMORPG (Massively Multiplayer Online Role-Playing Games) play on gamers’ online and offline social capital.” Computers in Human Behavior, vol. 27, Elsevier Ltd, 2011.
Blizzard Entertainment. “World of Warcraft: Mists of Pandaria”. Activision Blizzard, 2012. Online.
Smahel, David, Lukas Blinka, and Ondrej Ledabyl. “Playing MMORPGs: connections between addiction and identifying with a character.” Cyberpsychology & behavior: the impact of the Internet, multimedia and virtual reality on behavior and society, vol. 11, United States, 2008.
Applications Engineer @ Arm